How, faced with the array of bottles in a wine store, do you pick the right one off the shelf? Here are few random but specific suggestions:
Take a look at special offers. In today's competitive marketplace, heavily scrutinized by a bevy of wine critics, these bargains are almost certainly there to lure you into the shop, or make you aware of a new wine rather than to offload rubbish. But, unfortunately, few of the most interesting wines feature in these promotions.
If possible, pick a bottle that has been on its side, and has not obviously been kept anywhere the temperature may have varied considerably. Avoid bottles which have been standing upright in strong light (although supermarkets turn their stock over so fast this is not usually a problem and better specialist stores have a policy of constantly changing the one representative bottle from a horizontal lot that is stood upright). Be wary of bottles which have 'wept' around the cork or have a relatively low fill level as both of these are signs of temperature variation.
Try to grasp the names at least and ideally the characteristics of the major grape varieties: Chardonnay, Sauvignon Blanc and Riesling among whites and Cabernet Sauvignon, Merlot, Pinot Noir and Syrah/Shiraz among reds. If, once you become relatively familiar with the most common wine names, you spot a bottle that seems to have a completely unrecognizable pedigree, give it a try. It is probably there only because someone passionately believes in its inherent quality; wine buyers generally err on the side of caution. The well-known international wine brands such as Mateus Rosé, Blossom Hill, Jacob’s Creek, Gallo, Turning Leaf and Mouton Cadet can offer a reliable minimum quality level in a strange place with a very limited selection but are usually relatively expensive (all that advertising has to be paid for).