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Tasting the landmarks of Australian wine
As reported in Australia changes its focus , the Australian wine industry is keenly aware that it needs to brush up its image. With this in mind, and after much brainstorming, Wine Australia (sic) has devised four ‘brand personalities’ to increase the sales of Australian wine around the world: Brand Champions, generation next ('wines driven by innovation' - and everyone knows that innovation doesn't like capital letters), Regional Heroes and Landmark Australia. This last one is a concept that was shown off to fine effect on Monday at a tasting in London led by Michael Hill Smith MW,...
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