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A Goode job, indeed

29 Apr 2009 by Linda Murphy

Sonoma County’s Murphy-Goode Winery, founded in Alexander Valley by Tim Murphy, Dale Goode and Dave Ready but no longer independent (see Murphy-Goode goes to Jess Jackson), has a seemingly dream-job opening that has drawn hundreds of applicants, even before today’s (Wednesday, 29 Apr) formal job posting at

The offer: Get paid $10,000 a month for six months of work, plus free housing in Healdsburg, to blog and post videos about Murphy-Goode Winery. The chosen social networker will toil from Aug 2009 to Jan 2010, using Twitter, Facebook, MySpace, blogs and other networking tools to tell the world about Murphy-Goode wines.

News of the job opening has rapidly spread via the internet, Twitter, word of mouth and print. Without hiring anyone yet, Murphy-Goode has reaped an amazing amount of press, without submitting its Sauvignons, Chardonnays, Merlots, Zinfandels and Cabernet Sauvignons to the taste test (they tend to be good but not great).

Some of the many PR pros who have recently lost their jobs in the economic downturn tell me they will apply for the position. A few asked, ‘Do you think I have a chance?’

My response: Not unless you are under 30 years of age, are in love with tweeting and acquiring friends on Facebook, and are willing to abandon what you perceive to be a blogger’s freedom of speech, in favour of corporate reality and being on Jess Jackson’s payroll.


This story got into the business section of the SF Chronicle. Evidently they had a long line of applicants, many of whom were seriously knowledgeable. Dave and his father are great guys and whoever wins will have lots of fun. Maybe the winner will even get to meet Linda Murphy.

6 May 2009 18:24 by Mel Knox

I hate it all so much. The only actual use of Twitter, (apart from giving second-rate journalists (especially Guardian ones) the delusion that they have their stupid, unimaginative, self-congratulatory fingers on the Zeitgeist) seems to be the ability to get a day-by-day bulletin of which famous people Stephen Fry has been having breakfast with. It won't last. It can't last. If it lasts, I'm moving to Mars.

29 Apr 2009 14:17 by David Stewart

Maybe Linda Murphy and Jamie Goode (who blogs at should apply and split the job between them?

29 Apr 2009 10:30 by Jancis Robinson

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