Cellared in Canada - consumer confusion

16 Dec 2009 by Jancis Robinson

Fewer than one in five Canadian wine drinkers can recognise and correctly understand the term 'Cellared in Canada', according to a new poll of wine drinkers in Canada released today by research-led strategy consultancy Wine Intelligence.

You can read the full, somewhat shocking, details of the research, conducted with 1,000 regular wine drinkers in Canada in October and November, here.

Click on the Canada tag below to follow my campaign for less misleading labelling of these blends of imported wines that are so widely bought in Canada.

Tags:  Canada
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