Japan's Nouveau craze wanes
30 Nov 2010 by Cher Lim
It's late November and time for Beaujolais Nouveau 2010. So far in Asia it is still mainly the Japanese who have taken a serious interest in this product but should we be surprised? For it is in Japan that the marketing stars of Beaujolais Nouveau are all aligned. Firstly, this is a place where the people are faddish. Based on the international date line, Japan would be the most logical place to launch such a time-specific product. They would be the most likely among the nations here to embrace this faddish wine. New Zealanders, being significant wine producers, would be less likely to embrace this import from France. Same goes for the...

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