En primeur insights - part 1: the ex-participant
2 Aug 2011 by Guest contributor
Now the dust has settled, we begin a series of articles looking back at the 2010 en primeur campaign in Bordeaux. Mark Hellyar is the owner of Château Civrac in the Côtes de Bourg, a former participant in the en primeur process but now a vocal opponent of it. He presents his case below. What is en primeur? And what is the point of it for me, the producer? These are two questions that faced me when I first started in the Bordeaux wine business in 2005. To the great and the good of Bordeaux, the primeur cycle is a critical marketing and ego-building process. In business terms, it can mean that all of your stock...

Sorry, this page is available only to current Purple Pages members. If you're not a member, why not join today and meet a lively community of fellow wine enthusiasts?

If you are already a Purple Pager, please log in.

Sign up for Purple Pages
  • 10657 articles (two new most days) and 99476 tasting notes
  • Exclusive online access to The Oxford Companion to Wine
  • Exclusive online access to all the World Atlas of Wine maps
  • Lively and intelligent Members' forum
  • Completely independent news, comment and inside tips
Join now
£6.99 a month or £69 a year
(Available in GBP, USD, EUR or AUD)
Contact us | Team Jancis | Site FAQs | Join now | Terms and Conditions | Privacy policy | Site map | RSS
© Copyright 2000-2014 Jancis Robinson