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Moscato madness offers big opportunities
The news that Muscat has taken over Sauvignon Blanc’s third
place after Chardonnay and Pinot Gris/Grigio as most popular white varietal in the US
according to this
article in Wines and Vines opens
up enormous potential for certain wine regions.
Of course it is not rich, sweet, powerful wines such as Muscat de Rivesaltes or
Rutherglen Muscat that have won over the American market. It is light, sweet
liquid labelled Moscato that has done the trick – thanks mainly to heavy promotion
in rap lyrics and behaviour from the likes of Drake above left. Moscato and vodka is apparently a popular combation in
certain clubs not of...
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