Exporting America - the pitfalls
19 Apr 2012 by Alder Yarrow
On my recent trip to Austria, I stopped in at one of the city’s more well-regarded chain wine stores, Wein & Co, and took a browse around. I always try to visit wine stores whenever I travel abroad, not only to do a little shopping, but also to get an impression of what the locals are faced with when they pop in to grab a bottle for dinner. I’m interested in the selection of wines on offer – the balance between local wines and imports, the depth of offerings, price ranges, and more. In particular I’m always curious to see what these stores present in the way of American wine. Wein & Co stocked what I’ve come to...

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