Crushpad - death of a business model
16 Aug 2012 by Alder Yarrow
Silicon Valley lies a mere 90 miles from the heart of California wine country, but sits worlds apart. The frenzy of venture-backed start-ups doesn’t seem to overlap the world of wine, except to provide a steady stream of wealthy individuals whose dreams include a nice house, a few acres of vines, and their name on a label. As the old joke would have it, Silicon Valley is where you make the large fortune, wine country is where you turn it into a small one. Perhaps it was inevitable that some daring entrepreneurs would try to bridge these two worlds, so remote in sensibility but so close in geography. In 2004, billing itself as an...

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