Gran Selezione - emperor's new clothes?
The buzzword at this year's Chianti Classico en primeur presentation (detailed tasting notes to follow) was 'Gran Selezione'. That is to say that the Consorzio of Chianti Classico did everything it could to embed it into our consciousness. It surely sounds catchy enough and proved to be very Twitter-compatible too. It did stick in my mind, but only because every time I heard 'Gran Selezione' I asked myself: what does it mean? Off I went to the press conference in Florence last month in the hope of understanding more about what the Consorzio called 'a historic event'. With suitable grandeur, the Gran Selezione was presented...
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