Aldi and Lidl – tracking upwards

Image

Andy Howard MW assesses the wines of the two most prominent 'discounters' among the UK supermarkets and their increasing share of the market. 

Regular readers of my reviews of the wine range found in major UK retailers will be familiar with the impact that the so-called discounters have had on the market. In fact it is fair to say that the rise of these companies has probably been the key factor in the hugely competitive UK grocery market for the past three years. The latest indications are that things have only just started. While the intense competition between the traditional...