If you were in charge of a brand - let’s say Rosemount, for example - would you send out an email to every wine writer you could think of headed, in thick black capitals, “Rosemount Shows First Signs of Growth in Four Years”? It’s hardly the most upbeat message, is it? Although it does help to give a…
Written by 30 Aug 2007
Foster's - the case of the disappearing wine brands
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