A new plan and a new brand to rescue France
Next month the EU is expected to announce a dramatically revised package of measures designed to achieve profound reform of the troubled wine sector which is currently on track to produce a 15 per cent surplus within five years. These are some of the expected proposals: blending of EU and non EU wine to be allowed full-scale adoption of New World winemaking techniques simpler labelling for wines without geographical designations “to improve the flexibility for EU producers to compete with New World wine” chaptalisation with sugar to be banned; only grape must to be allowed...
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