Personal experience and various threads on the forum suggest that the reception wineries give to visitors is very variable - even to Jancis, as she describes in The Winery that didn't want me to taste. So it's nice to see that some wineries are making a real effort - and being rewarded for it. Among global winners Castello di Meleto in Chianti, for example, won best accommodation while both Familia Zuccardi in Argentina and Planète Bordeaux were deemed to offer the most innovative wine tourism experience.
The national and global winners in all the different categories were announced in the Oporto city hall on 14 Nov during a conference entitled "The Dialogue between the New and the Old World: international cooperation in the wine sector", promoted by the Great Wine Capitals, of which Oporto (Porto in Portuguese) is a member.
See here for a full list of the 2008 awards for different aspects of wine tourism.