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Wine - not so dyed-in-the-wool after all
Steve Dutton, Germany:
My company sent us an article from Fortune Magazine on examples of being fast to market with new products. As I browsed through the products/ideas, most of which were electronic/fashion goods, I thought to myself, "at least the wine world operates at a more sedate pace", until I came to the section below. I don't need to contrast this to recent articles in Decanter reporting as to how winemakers in southern France have been dealing with the problem of their surplus juice. BREAK YOUR UNWRITTEN RULES: Every company has them. They're those mental crutches that say this is the...
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