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Selling French sheep as New Zealand wolves...
Harry Cragoe, London:
My eagle-eyed wife purchased a bottle of very 'New World'-looking white wine from Sainsbury's a couple of days ago calling itself Kiwi Cuvee. On closer examination however, what looked like just another New Zealand Sauvignon Blanc turned out in fact to be 'Produce of France - Vin de Pays du Jardin de la France.' Isn't this a little like the English making a fizzy wine and calling it Champagne Cuvée? What an interesting development! I wonder if the millions of litres of wine that remain unsold in France would do any better if they were re-badged with something a little...
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