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Berry Bros recommendations
10 Dec 2010 by Jancis Robinson
If I were a British wine merchant, I would hate Berry Bros & Rudd. They seem effortlessly to retain their super-traditional (‘because we’re worth it’) image while always seeming to be a step ahead of the rest of the trade in terms of innovation, notably but by no means exclusively in IT. I can’t keep up with all that they are doing but here are just a few of their recent new directions: They set up BBX, Berrys’ Broking Exchange, an online platform on which their customers trade wine between themselves. Within a very short time, sales had topped £1 million, with Berrys taking a 10% commission but saving their...

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