Below are two short clips from the two-day WineFuture conference just ended in Rioja. The first is from Thursday, the start of the most talked-about presentation, Gary Vaynerchuk's prowling of the stage to alert the assembled wine luminaries to their need to get communicating with their customers the GaryVee way. (Expect to see a dramatic increase in wine trade tweeting.)
I can't honestly say that we solved the wine business's problems. In fact I felt that we did not discuss its gravest ones – economic peril for so many – in enough detail. But the conference was certainly not a waste of time, and represented a huge coup on the part of Pancho Campo (seen at the microphone) and the Wine Academy of Spain team to have managed to get such a high-profile crowd together.
Apart from the entirely predictable Spanish tendency to serve food several hours too late for non-Spanish digestions, the organisation was extremely good considering the numbers and range of nationalities and needs involved.
I'll publish my tasting notes on Parker's Grenache/Garnacha tasting on Monday and will try to add some thoughts on the best spoken sessions too.