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The improbable link between hard seltzer and wine

White Claw hard seltzer

Jancis writes When I was in California in February, all the wine people I met seemed to mention White Claw. Here’s why. And why it's of relevance in the UK now too.

Imagine a story that goes something like this: a young man begins his career and struggles to make it as a spirits importer, selling his favourite bottles out of the trunk of his car. After a long uphill battle through minor and major successes in the spirits business, he decides to get into wine, and within a year or two he has a runaway success – a wine that...

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