Volcanic Wine Awards | The Jancis Robinson Story | Mission Blind Tasting

WWC22 – Jeff Burrows

• 4 min read
troon cover

This addition to our 2022 writing competition is one of several to discuss Troon Vineyard's impressive work in the field of regenerative viticulture. For more information on the entries that have been published, see our WWC22 guide.

Jeff Burrows writes WSET Diploma and certified WSET educator, freelance writer, photographer and videographer. I am the author of a food, wine and wine travel blog at www.foodwineclick.com'.

Regeneration of Vineyard and Team at Troon

"When you embark on a team project such as Regenerative Organic Certification or Biodynamics the goal itself changes the culture of the entire company and brings the team closer together. The shared mission of doing something that matters, not just to a business, but to the planet changes, in fact, regenerates, the team along with the soils and plants." Craig Camp, Troon Vineyard General Manager

Troon team members filling cowhorns for Biodynamic preparation #500
Troon team members filling cowhorns for Biodynamic preparation #500

Troon Vineyard Background

Troon Vineyard is located in the Applegate Valley in Southwestern Oregon. Originally planted in 1972, the vineyard had always been managed conventionally but by 2015, it was no longer in good health with many vines degraded by disease. In 2017, new owners Denise and Bryan White engaged Craig Camp as general manager with a plan to replant the entire farm in stages. In 2017, Craig and his team shifted the farm practices to Organic and added Biodynamic practices in 2018. By 2020, the team completed USDA Organic certification for both vineyard and winery followed immediately by Demeter USA Biodynamic certification.

Old diseased vineyard blocks were being replanted, biodynamic preparations were being made from materials on-farm with the help of a neighboring organic dairy. Biodynamic compost piles had been in use for several years to improve soil health all around the property. Sheep and chickens were being introduced and allowed to graze in the vineyard during the dormant season. Driving around the property, one can see the wildflower garden, used for the herbs needed for biodynamic preparations, a re-wilded beehive in which honey is not removed, and trees all around the farm. The team decided to continue the process by pursuing the new Regenerative Organic Certification (ROC).

Sheep and chickens live outdoors on the farm. Guard dogs live in the fields with the animals, discouraging predators
Sheep and chickens live outdoors on the farm. Guard dogs live in the fields with the animals, discouraging predators

Three Pillars of Regenerative Organic Certification 

Regenerative Agriculture focuses on soil health and land management, with a goal of increasing soil organic matter and carbon sequestration. The new Regenerative Organic Certification goes further, extending the measures to include animal welfare and farmer/worker fairness. The certification applies to farms of all types and all geographies. The ROC standard starts with a requirement of organic certification to enter the program. There are three levels in the certification to allow farms to promote their participation at the basic bronze level while working to achieve the higher silver and gold levels over time. Third party audits are required to achieve and maintain certification, however existing standards are utilized where possible to avoid duplication of efforts. Regenerative practices include continuous cover crops, crop rotation, reduced or no-till soil management. Soil health is tested regularly with an eye to improvement over time. Animal welfare starts with USDA organic requirements and includes requirements based on the Five Freedoms of Animal Welfare. Farmer and worker fairness requirements include following all labor laws, fair and living wages, allowance for unions and prohibition of child labor and forced labor.  While these requirements seem basic in the U.S., ROC is intended for use worldwide where these standards may not be in place or enforced.

Winemaker Nate Wall checking biodynamic compost at Troon Vineyard
Winemaker Nate Wall checking biodynamic compost at Troon Vineyard

Regenerative Viticulture at Troon Vineyard

Craig said the move to ROC was straightforward. Biodynamic practices did not need modification as they coincided with ROC. Removing and replanting the old diseased vine blocks allowed conversion to no-till practices. Animal welfare was integrated from the time the animals arrived on-farm. As the animals are used for their weeding and fertilizing abilities and not as a market product, the requirements were simple to implement. 

Troon Vineyard was the second winery in the world to complete the new ROC certification with Silver Certification in 2021. As Craig explains "USDA Organic tells you what not to do, Biodynamics builds a proactive probiotic program that rebuilds natural soil systems, ROC pushes you to improve the health of your soils and plants every year."

Craig explained "The biggest barrier was the social pillar, as the certifying agencies did not really know how to deal with a small farm that already followed Federal and State OSHA regulations and operated in a competitive job market that had pushed wages above average already." When extra vineyard labor is required at pruning and harvest, Troon uses a local vineyard management partner who employs permanent workers who are well trained in field work, also following federal and state regulations.

Demeter and Regenerative Organic Certifications on Troon Vineyard labels
Demeter and Regenerative Organic Certifications on Troon Vineyard labels

Wine's Role in Promoting Regenerative Practices

The team at Troon plans to complete ROC Gold certification this year. When asked what's next, Craig talks about hosting ROC events to teach others working in the wine industry. Craig stated: "The advantage that wine has in spreading the word is that it's not such a perishable product. I can put it in a bottle, put the logo of ROC on the label and ship it almost anywhere in the world. If you're growing wheat or radishes, it's pretty hard to do that. I think wine has a unique role in this mission for building biodynamics and ROC, the fact that we can gain this type of attention. This is an important duty and role for wineries". 

As for the quality of the wines, Eric Asimov, the New York Times wine critic has this to say: "While I admire the way Troon farms and its empirical attitude, the proof is in the wines, which are invariably fresh, lively and expressive."

For a short video showing the regeneration at Troon vineyard, follow this link.

Image of workers filling cow horns kindly provided by Craig Camp. All other images are the author's own.

Choose your plan
Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 295,210 wine reviews & 16,091 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
Inner Circle
$249
/year
 
Ideal for collectors

Everything in “Member”, plus:

  • Early access to the latest wine reviews, 48 hours in advance
  • Early access to the latest articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 295,210 wine reviews & 16,091 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade

Everything in “Professional”, plus:

  • Commercial use of up to 250 wine reviews & scores for marketing
  • Access to submit wines for review
  • Offer memberships to your employees and manage them from a single place
  • API access available for an additional fee
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

Chenin Blanxc vineyard in South Africa
Free for all Jancis makes a suggestion. A version of this article is also published by the Financial Times. See also South Africa’s...
female urban hands each holding a glass of wine - Shutterstock
Free for all Pauline Vicard asks, can wine still justify its cultural relevance? The answer to this question, rather than economics, may become...
Thomas Walk Vineyard in Kinsale
Free for all Jancis is put in her place, by the hybrid grapes of the Emerald Isle. A shorter version of this article...
Ungrafted monastrell vines in Jumilla
Free for all 4 June 2026 In advance of the 2026 Old Vine Conference on 8 June, we’re republishing this overview of our...

More from JancisRobinson.com

Jota Tanaka at Gotemba distillery
Drinks not wine An exploration of the transparency of Japanese whisky – and how that sensibility is influencing whiskey-making back in Scotland. Above...
Glass of rose with food
Tasting articles Rosés for every occasion, from poolside pinks to robust BBQ-ready versions. We at JancisRobinson.com view the world through rose-tinted spectacles...
A bottle of Moreau Naudet Chablis
Wines of the week A reference Chablis, albeit in a riper style, available from $39.95, £31.95 . Prompted by our recent forum discussion about...
Tertius Boshoff of Stellenrust shows off multiple Chenins in London
Tasting articles The many Cape Chenins and Chenin blends shown at a big South African tasting in London in May reviewed. Tertius...
The Pacific ocean view from Flowers Vineyards
Don't quote me Chris Howard asks, if there’s such a thing as volcanic wine, can there be oceanic wine? Above, seals on the...
Beaujolais vineyard harvest imminent
Tasting articles Bien Boire (‘drinking well’) en Beaujolais is more fun than Bordeaux’s primeurs and offers plenty of excellent wines, reports Natasha...
Alessandro Campatelli of Riecine
Tasting articles Pleasant surprises from a torrid year. Above, Alessandro Campatelli, director and oenologist (and now owner) at Riecine, made a 2022...
Japanese Wine by Nick Rowan - book cover
Book reviews Nick Rowan’s new book is an amazingly complete guide to the wine (and cheese!) of Japan, for amateurs and professionals...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.