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  • Alex Hunt MW
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  • Alex Hunt MW
5 Nov 2012

What happens when an irresistible force meets an unmovable object? British wine drinkers may be about to find out.

The unmovable object is the five pound price barrier. This was the critical threshold between 'everyday' and 'premium' when I joined the UK wine trade 15 years ago, and I am still waiting for our average retail price to…