Business Workshop – PR
Wednesday 16 January 2013
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Sue Harris, Managing Director of Westbury Communications will provide a snapshot of what PR can do to lift the image of companies operating in the UK drinks industry and how an effective campaign can support the bottom line. Since 1992 Westbury Communications has created campaigns for numerous wine producing regions – Chile, Argentina, Washington State, Beaujolais, Languedoc and Provence – as well as top end wine estates such as Montes, Marisco, De Bortoli and soft brands Banrock Station, Nobilo and Boschendal. Sue will use her experience to look at how PR can defend a company’s reputation when times are tough and why good PR is a commercially viable necessity for all companies in the wine and spirits industry.
More information – http://tinyurl.com/agfzr85