The Jancis Robinson Story | Mission Blind Tasting | wine writing competition

All change on Austrian wine labels

• 2 min read
Image

Out with Neusiedlersee-Hügelland and Mittelburgenland, in with Ried, or single vineyard. These and other long-discussed amendments to Austrian wine names have at last been incorporated into official wine law. Appellations and quality designations have been a work in progress for many years, as I discussed last year in Austria wrestles with vineyard classification. (The map shows the work in progress in Kremstal and Kamptal to identify top vineyard sites.) 

There are significant changes with regard to regional names, increasing emphasis on single-vineyard wines and greater respect for sparkling wine. These complement the development of the DAC classification, which Willi Klinger, head of the Austrian Wine Marketing Board, has been developing with dogged persistence and the co-operation of local growers’ associations since he took up office in 2007 (the first Districtus Austria Controllatus was created in 2002). 

REGIONS
Burgenland has always been a bit of a confusing mess of names and has been simplified:

  • Neusiedlersee, Neusiedlersee-Hügelland, Mittelburgenland and Südburgenland as general wine-region names have been replaced by Burgenland.
  • Only DAC wines within Burgenland may be labelled more specifically, as Neusiedlersee DAC, Leithaberg DAC, Mittelburgenland DAC or Eisenberg DAC.
  • Südburgenland replaces the previous subregional designations Pinkatal and Geschriebenstein (though I confess I had never heard of the last two, let alone seen them on labels).
  • Süd-Oststeiermark has been renamed Vulkanland Steiermark, apparently because it is ‘more expressive in the conceptual sense’ (not the most helpful explanation but I assume it is thought to indicate the volcanic nature of the region).

SINGLE-VINEYARD WINES AND INDICATION OF ORIGINS
As explained in Austria wrestles with vineyard classification, the process of identifying and mapping top vineyard sites is being undertaken at a local level throughout the country.

  • Single-vineyard wines must now be labelled Ried X, where Ried means 'vineyard' and X is the name of the vineyard site that has been legally defined. This will outlaw the fantasy names used by some producers to give the impression of site specificity. Until now, the term Ried could appear on labels but it was not legally regulated or required,
  • DAC wines in Kamptal, Kremstal and Traisental are in three tiers: Regional, Village and Single Vineyard, each level having a minimum alcohol content.

RUSTER AUSBRUCH

  • These sweet elixirs are now legally defined as Trockenbeerenauslese wines. 
  • Only wines from Rust may be labelled Ausbruch.

SPARKLING WINE
In order to try to raise the profile of Austrian sparkling wine with a specific designation of origin, stricter rules are to be imposed:

  • Austrian Sekt with Protected Designation of Origin can be sold only when labelled with one of the defined terms Klassik, Reserve or Grosse Reserve.
  • Wines will be labelled Österreichischer Qualitätsschaumwein or Sekt plus the name of the protected designation of origin (in the cases of Klassik and Reserve, just the name of the Austrian federal state; in the case of Grosse Reserve, federal state and municipality or part of it; in special cases also Grosslage or Ried) and the term geschützte Ursprungsbezeichnung (Protected Designation of Origin) or g.U.
  • When the labelling regulations come into force, they will also establish standards with regard to methods of vinification, time on the lees, alcohol content and residual sugar content.

I cannot begin to imagine the many hours spent debating these changes but I hope they were lubricated by the liquid they were discussing. At first glance, the changes to regional names and the introduction of the term Ried look good to me – clear and not simply cosmetic –  but the ones for sparkling wine look rather confusing at the moment, although the introduction of stricter designations and winemaking standards should in the long run help improve the quality of Austrian fizz, or at least give wine drinkers an idea of what they can expect once they have mastered the terminology.

A good day for label designers and printers.

Choose your plan
Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 295,591 wine reviews & 16,103 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
Inner Circle
$249
/year
 
Ideal for collectors

Everything in “Member”, plus:

  • Early access to the latest wine reviews, 48 hours in advance
  • Early access to the latest articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 295,591 wine reviews & 16,103 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade

Everything in “Professional”, plus:

  • Commercial use of up to 250 wine reviews & scores for marketing
  • Access to submit wines for review
  • Offer memberships to your employees and manage them from a single place
  • API access available for an additional fee
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

Kullabergs Vingård © Terra Skåne/Jan Kivissar
Free for all According to Star Wine List, a guide with more authority than most. Above, food and wine mavens gather at Arilds...
Mont Ventoux seen from Les Deux Cols at dawn
Free for all It’s not all turbo-charged Grenache down south. A version of this article is published by the Financial Times. See also...
WWC26 announcement graphic
Free for all 18 June 2026 Prizes announced! Académie du Vin Library, the sponsor of the 2026 wine writing competition, has just announced...
Institute of Masters of Wine logo
Free for all Here are the questions posed to those striving for those coveted two letters, among them our very own Sam Cole-Johnson...

More from JancisRobinson.com

Wine & War book cover
Book reviews A reminder of wine’s power to restore humanity, humour and hope in times of conflict. Wine & War The French...
Flowers in the Meinklang vineyard
Wines of the week A magical sparkling wine from Austria, from €9, £15.50, $16.95. It is, some say, the time when magic is strongest...
Dalla Valle vineyard
Tasting articles A banner vintage. Above, Dalla Valle Vineyards in Oakville produced two of Sam’s highlights of this vintage (image courtesy of...
La Réméjeanne vineyard
Tasting articles A taster of the quality potential in wines grown in the southern Rhône’s ‘north-west corridor’. Above, one of Domaine La...
Hugo, Rui, Francisco and Ricardo of Cas’amaro
Tasting articles A tour of the southern half of this Portuguese wine region. See part 1 for producers and wines from the...
Ch Grand-Puy-Lacoste
Don't quote me Nick Martin reflects as another en primeur campaign winds up. Château Grand-Puy-Lacoste (pictured above) bundled a visit to the property...
A castle in the Espera vineyards
Tasting articles A tour of this underappreciated and sometimes misrepresented Portuguese wine region. Today, we cover the northern half – Encostas d’Aire...
Azenhas do Mar, Portugal
Inside information The wines of this Portuguese region are emerging from the shadows of their history. Above, Azenhas do Mar in Colares...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.