Volcanic Wine Awards | The Jancis Robinson Story | 🎁 25% off annual & gift memberships

Lampooning the wine world

Wednesday 14 October 2015 • 3 min read
Image

The Royal Society For Putting Things On Top Of Other Things was adjourned forever in 1970, when the Staffordshire delegate sheepishly proffered that ‘the whole thing’s a bit silly'. This was despite – or perhaps because of – the president having proclaimed that ‘this year, our members have put more things on top of other things than ever before’.

You can watch a recording of this historic occasion here:

Occasionally, at a busy London wine-trade event, or in the middle of a formal tasting at a winery – or in fact anywhere that wine professionals come together in self-conscious solemnity – I rather sympathise with that Staffordshire delegate.

Suddenly, everything seems not just a bit silly but downright ludicrous. I might catch myself deliberating over whether to compare a wine’s texture to polenta or clay, for instance, or overhear someone saying that Brunelli makes Brunello but Boroli and Barale make Barolo.

Such splendid absurdity neatly defrocks the wine world of its sophisticated veneer, revealing little more than the babbling lunatics beneath. It also provides for a great deal of fun. Once, during an MW student seminar, some of us tried to shoehorn Beatles song titles into our tasting notes.

The alcohol and acidity really come together.
Crude oak spice suggests Norwegian wood.
It’s reductive yet transparent – like a glass onion.

Most of them passed unchallenged. After all, tasting wine is entirely a matter of opinion, and as we all know, opinions are like olfactory bulbs: everybody’s got one, and they all smell.

Moments of clarity such as these feel almost like an out-of-body experience and it's surely no coincidence that they occur most frequently during large tastings, where a curious sensation of lightheaded tipsiness gradually pervades the room. It isn’t outright drunkenness, but it definitely registers somewhere on the inebriation scale. The English language already has scores of words for insobriety, but it needs another one for ‘the effects felt at a wine tasting, despite your best efforts at spitting everything out’. Expisstorated, maybe, or spittoonified.

Many moons ago, Jancis was part of an experiment to estimate how much wine was ingested during a normal tasting session. The result was something like one glass consumed for every 30 sips spat. Little wonder that the wine trade is so keen on taking  milk thistle supplements, the herbal extract supposedly beneficial to the liver.

Not-so-many moons hence, it will be possible to measure expisstoration much more precisely. The US government is currently running a competition to design a bracelet ‘providing real-time [alcohol consumption] monitoring in an inconspicuous package appealing to the general public'. Such devices work by monitoring the composition of the wearer’s sweat, then streaming your level of inebriation in real time to your phone. What larks.

The more paranoid among us might foresee a future whereby alcohol will be served only when the purchaser can prove themselves sufficiently unboozed via such an app. The only question would be whether a smiley face should denote stone cold sobriety or its exact opposite. Perhaps drinking data would be shared with health insurers to adjust their charges accordingly – as already happens with car monitoring systems.

Knowing the wine trade, however, it probably wouldn’t be long before these bracelets are able to detect way more than just alcohol from your sweat. Enterprising merchants will create apps that generate messages such as:

I hope you decanted this 09 Pauillac you’re drinking.
Running low on Chablis, perchance? Click here to buy more!

It might sound fantastical, but I can easily picture myself contemplating the absurdity that such things exist in the wine tastings of the future.

It’s self-evident that the wine industry is ripe for lampooning – and that’s what I intend to do in Hemming’s Spittoon, my new monthly column here on JancisRobinson.com. It will be affectionate, merciless and most likely useless at effecting any sort of change, sort of like torture by tickling.

(Incidentally, the word lampoon is deliberately picked. It derives from the French lampon, meaning ‘let’s drink!’, which apparently featured commonly in scurrilous 17th-century drinking songs. What could be more apposite?)

Just before the RSFPTOTOOT was adjourned forever, its president warned that without their common cause, they were just a ‘meaningless body of men gathered together for no good purpose'. 

That sounds rather like the wine trade to me. Think of Hemming's Spittoon as the delegate for Staffordshire, sheepishly proffering that the whole thing’s a bit silly.

Become a member to continue reading

Celebrating 25 years of building the world’s most trusted wine community

In honour of our anniversary, enjoy 25% off all annual and gift memberships for a limited time.

Use code HOLIDAY25 to join our community of wine experts and enthusiasts. Valid through 1 January.

Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 285,326 wine reviews & 15,804 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 285,326 wine reviews & 15,804 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 285,326 wine reviews & 15,804 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 285,326 wine reviews & 15,804 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Hemming's spittoon

Casks maturing in a sherry bodega
Hemming's spittoon Richard revives his Spittoon column with the curious story of the Jerezanos' other business. Which traditional white wine is aged...
Rollercoaster
Hemming's spittoon Wine doesn't always have to be great, argues Richard. Most wines I taste are of average quality. Mediocre. 15.5 out...
Image
Hemming's spittoon Is finding the right food and wine match ever possible? Probably ... When you consider the virtually infinite number of...
Image
Hemming's spittoon How technology is being used to share every detail of how a wine is produced – for free. If you...

More from JancisRobinson.com

Poon's dining room in Somerset House
Nick on restaurants A daughter revives memories of her parents’ much-loved Chinese restaurants. The surname Poon has long associations with the world of...
Front cover of the Radio Times magazine featuring Jancis Robinson
Inside information The fifth of a new seven-part podcast series giving the definitive story of Jancis’s life and career so far. For...
RBJR01_Richard Brendon_Jancis Robinson Collection_glassware with cheese
Free for all What do you get the wine lover who already has everything? Membership of JancisRobinson.com of course! (And especially now, when...
Red wines at The Morris by Cat Fennell
Free for all A wide range of delicious reds for drinking and sharing over the holidays. A very much shorter version of this...
Karl and Alex Fritsch in winery; photo by Julius_Hirtzberger.jpg
Wines of the week A rare Austrian variety revived and worthy of a place at the table. From €13.15, £20.10, $24.19. It was pouring...
Windfall vineyard Oregon
Tasting articles The fine sparkling-wine producers of Oregon are getting organised. Above, Lytle-Barnett’s Windfall vineyard in the Eola-Amity Hills, Oregon (credit: Lester...
Mercouri peacock
Tasting articles More than 120 Greek wines tasted in the Peloponnese and in London. This peacock in the grounds of Mercouri estate...
Wine Snobbery book cover
Book reviews A scathing take on the wine industry that reminds us to keep asking questions – about wine, and about everything...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.