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The story of

The background to this particular corner of cyberspace.


Like everything else I have ever embarked upon, this site owes its existence to a random mix of unrelated external factors. Throughout the first half of 2000, towards the end of mania, a succession of would-be online suitors beat a path to my door, usually literally, to explain to me how they, and they alone, were going to make me rich beyond the dreams of avarice via their particular online scheme. I'm sure this sort of thing was happening to thousands of other people at the time.

Most of it was complete nonsense, of course, as I realised too late to excise a mention of the supposed forthcoming on the jacket of my next book, Jancis Robinson's Wine-tasting Workbook (sold as How to Taste in the US). This was a bit awkward. I felt that if I were advertising something, it really ought to exist, and discussed my dilemma with Bob Brooks of Brooks Associates who was our techno guru at the time. He let slip that he designed websites, which seemed awfully convenient. But I felt very strongly that I didn't want my website to look like everyone else's so I asked a book designer, Lisa Sheard, who hardly used the web herself, to come up with some suggested aesthetics. Bob accordingly set to work most efficiently on the technical side of the site, based on the bright oranges and greens and unusual typefaces suggested by Lisa (he probably thought we were mad). version one

We launched on 1 Nov 2000 and over the next 12 months slowly built up the content with a weekly wine of interest and wine news stories with increasing frequency. The site began to take up more and more of my time. I enjoyed its immediacy compared with the print deadlines of newspapers and book publishers, and it gave me somewhere to share all the extraordinary things I learn and amazing experiences I'm lucky enough to have - much more satisfying than watching a stack of paper tasting notes mount up in a corner of the office. But it had started to take up a frightening amount of time.

The genesis of Purple Pages

I realised that if I was to continue - and I was keen to start a proper forum for direct communication with visitors to the site - I clearly couldn't go on providing a better and better site as a completely charitable exercise. ('Why not?' would be regarded as a facetious comment at this point.) I was absolutely determined not to accept advertising or sponsorship as I really didn't want, after more than 30 years of independent commentating, to place myself in any commercial relationship with those that I write about. So Bob and I decided we would try launching a subscription bit of the site for my tasting notes, the juiciest gossip, forum, the only online version of my Oxford Companion to Wine etc etc. We launched this on 1 Dec 2001, offering early visitors a complimentary month, December 2001, as well as the entire postings for 2002. (Bob's system was not the standard 12 month sub affair but revolved around actual calendar years.)

Perhaps the most exciting period of the entire site's life was the hour during which Bob posted the Purple Pages (called after another of Lisa's colour schemes) by mistake for an hour before their official launch and we managed to garner three subscriptions from three different countries during that time. This idea clearly had legs - despite various other wine writers' dire warnings that we would be lucky to get 100 subscribers in total, or that the scheme was doomed. Malcolm Gluck, aka Superplonk and at that time wine writer of The Guardian, even bet me lunch with a good burgundy at The Fat Duck if I could prove to him that Purple Pages paid their way but, disappointingly, when he found out he'd lost the bet, substituted supper chez lui. (I declined.)

Amazingly, the site went from strength to strength. Purple Pagers seem to me to be an unusually delightful and intelligent bunch - soon from more than 60 different countries around the globe (80 a few years later) even though we had yet to do any serious selling of the product. This in some ways deplorable state of affairs has continued for years as I'm still too busy on the production line to find the time for selling and marketing.

Bob ran the entire show, apart from the actual writing, with great aplomb - processing subscriptions and battling with banks while his wife Muriel injected a copy-editor's rigour. We were all thrilled to be nominated for a Glenfiddich Award in 2003, the only time these now defunct but once important awards had a multimedia category, if less thrilled to see the award go the BBC. Huh!

The control freak takes control

From the beginning of 2004, however, I decided to try to speed things up by moving the base of operations from the Brooks' rural idyll in the depths of Gloucestershire to London. At least that was the original plan, except that the clean, new website design ended up being achieved largely by Marie Louka of Tuscon, Arizona, ably assisted by her sisters Nancy and Victoria Preston in Paris and Boston respectively. (Too long a story to relate here, but Christmas 2003 was not my most tranquil.)

Sandy Ingram valiantly battled with the manual subscription process we inherited while Kwok Wai Tang built me a delightfully simple content management system and Georges Sokol held my hand when technology threatened to submerge me. It was a huge step forward for me to be able to input my words directly from the beginning of 2004.

Full automation

On New Year's Day 2005 we took another giant leap with yet another new site design - much more ambitious than its predecessor and the product of SubHub, who host many more sites of a similar nature. This was much more flexible than before so that I could update the site with delightful ease wherever I was - too often some might say.

The really significant bonus was the new system's automated membership and password system meaning that subscriptions could start at any time of year rather than only on 1 Jan, as per the original Bob Brooks system. (And you could change your own password and email address by clicking on Preferences at the bottom of any Purple Page, for example.) Of course this system was sold to me on the basis that hardly any human intervention would ever be needed. Huh! again... The redoubtable Rachel Shaughnessy is our subscriptions supremo and is kept very busy indeed answering your queries and helping those who forget their details or find Purple Pages otherwise impenetrable.

New features, new people

We subsequently, not without an extraordinary amount of effort and complication, added a database of my thousands of tasting notes with its own special tasting notes search facility. One Rocky Burt of Newfoundland was supposed to be responsible for this but fled in horror at the enormity of the task quite early on. We were helped enormously by a team of hardworking transcribers led by Master of Wine student Mel Jones.

At the end of 2005 I was able to announce a dramatic doubling of the site's editorial team to the grand total of two thanks to the arrival of Julia Harding MW, who, as a recent top Master of Wine, fluent French and German speaker, and previously the most superlative freelance editor, could hardly be more perfect.

By September 2006 the forum had become so popular that editing and publishing its increasingly frequent posts was threatening to eat up my time to such an extent that I would be unable to add enough material to other areas of the site so we took the plunge into an unmediated forum - less pretty but much more immediate. This coincided with the first of several leaps on to an even bigger, if invisible, better platform. I had been worried that without my omnipresence and mediating hand (not that I had used it much), our forum might degenerate, but I am delighted to say that it still qualifies for the compliment from France's only wine magazine, that it is 'the most courteous wine forum on the planet'. Purple Pagers really are a very civilised, curious and well-informed bunch.

Seven years later and the team by then comprised not just Julia and Rachel but also Tamlyn Currin, who does an extraordinary amount of high-quality work masterminding our massive tasting notes database as well as writing beautifully, Master of Wine Richard Hemming; regional specialists Walter Speller on Italy, Michael Schmidt on Germany, Ferran Centelles on Spain and Elaine Chukan Brown on the USA; and regular columnists Alder Yarrow and Max Allen. Read more about our expanding team here.

Finding out what you want

In 2007 we added audio podcasts and in early Jan 2008 video clips, the latter in response to the many suggestions we received when we undertook the most ambitious survey of visitors to and members of this site to date. Very gratifyingly, amazingly really, almost one in every four members, who now come from more than 90 different countries, took the trouble to respond and taught us a great deal.

As a result of this survey, we were able to make many improvements to what we offer. For example, it came as a surprise to us that so many members wanted more emails from us. Then in September 2013, because so many of you still said you would like to hear from us more often in another survey so popular we had to close it after only a few days, we introduced weekly emails so that every Friday you have a list of the most important articles published during the previous week.

Brand new

As a result of the survey, we undertook a complete redesign of the site which, after an amazing amount of work and investment, finally saw the light of day on 5 Sep 2008. This dramatically improved search and navigation in particular. We also added far more to the Resources section, in effect more than a book's worth of free information about wine. We also added the wonderfully detailed, fully searchable maps of the world-famous World Atlas of Wine to the site, the only place you can find them online, to complement our exclusive online presentation of the entire Oxford Companion to Wine. We added a new forum which is infinitely more sophisticated than the old, and we also added a special section for our growing library of videos and podcasts.

A giant leap - tasting notes integration

In early Dec 2009, soon after our ninth anniversary, we announced integration of our tasting notes database with those of the two leading cellar-management systems, CellarTracker and VinCellar, so that Purple Pagers with accounts with either of both of these can access our wine reviews directly from those accounts. We were the first non-Americans to undertake this complex process.

Wine Website of the Year

In September 2010 we were voted Wine Website of the Year in the Louis Roederer International Wine Writers Awards - the first time such an award had been made - and very thrilled we were too. Read more here.

Celebrating the first decade

On 2 Dec 2010, in the middle of some of the worst weather and snow-disrupted travel, about 250 Purple Pagers gathered at the German Gym in what was then one of London's dodgier areas King's Cross to meet for the first time and celebrate the 10th anniversary of with a tasting of 23 fine champagnes. See more here.

A mobile-friendly version is developed

In early September 2012 we were able to launch a version of designed specifically for mobile, hand-held devices such as iPhones, acknowledging the dramatic increase in the proportion of visits on such devices.

Tasting events launched

In December 2013 we held our first Barolo Night, a mega tasting of Barolo 2009s hand picked by our Italian specialist Walter Speller. This has become a regular annual occasion, much appreciated by our reader-tasters. We held a Brunello Night in summer 2015 to showcase the exceptional 2010 vintage of this famous wine, and earlier in 2015 we began a series of intimate tastings in the basement of The Quality Chop House shop hosted by members of the team. 

Our motivation is to bring wines which we believe deserve greater attention to an audience of wine enthusiasts who might not otherwise have the opportunity to taste them.

Another brand new version!

After well over a year of development, changed once again in 2014, with a completely new look thanks to EveryInteraction. Not only that, but the entire back end of the site was rebuilt almost single-handed by our hard working developer Jonathan Zvesper. This version promises a much more robust framework using the latest technologies to ensure a faster and more intelligent site for our members and is designed to be viewed with ease on smartphones and tablets. It should also be somewhat more futureproof - though there may be no such thing in the fast-moving world of online media.

Thanks to Reasonably Good, We now have a permanent and ongoing programme of updates to this site, fixing bugs as we find them and introducing new features to ensure that we continue to offer the very best combination of wine expertise and cutting-edge internet technology.

What I can tell you is that of the many things I do, writing my FT and syndicated columns, keeping my books up to date, tasting and travelling, this website is by far my favourite outlet and the one I spend by far the most time on. The site is of course far from perfect but we are aiming for the highest standards in every aspect, which is of course the least that you, gentle wine-loving reader, deserve. Thank you very much indeed for getting this far and do, please, keep sending feedback.