Direct to America

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Direct to America is fast catching up on direct to consumer.

Wine producers the world over have long coveted America’s growing consumer base of wine drinkers. But wanting access to the American market and successfully selling into it are two entirely different things. The United States has historically not made it easy (or cheap) for international producers to sell their wares to its citizens. Nonetheless, international producers have continued to explore many different ways to bring their products to American wine drinkers. And just like domestic producers, both the pandemic and recent trends in distributor consolidation have them taking a...