Volcanic Wine Awards | The Jancis Robinson Story | 🎁 25% off annual & gift memberships

The future is veg

Saturday 15 May 2021 • 5 min read
Vernon Mascarenhas with apples

Vernon Mascarenhas, seen above, can't wait for the meat-free and fish-free restaurant menus that seem to be heading our way …

The excitement of virtually every chef in England at the relaxation of the final constraints of the third lockdown as they draw to an end this coming Monday 17 May is palpable. From that date onwards, and let us hope forever, restaurants will be able to serve their customers indoors as well as outdoors, which will lead many of those that had no outside seating to reopen for the first time since mid December 2020.

That is according to my old friend, vegetable supplier to the restaurant business Vernon Mascarenhas. When we met on Wednesday 5 May he told me that the day before, on a four-hour round car trip to Bicester Village, the reason for which is unimportant (suffice to say that Mascarenhas has a big heart), his iPhone received non-stop phone calls, emails and WhatsApps from many of his chef/customers. ‘It was going crazy’, he said, ‘as they are all so excited and keen to know exactly what will be in season and what they can put on their opening menus.’

The timing of the reopening happens, for once, to fit perfectly the British growing season, on which he is quite the expert. After working for many years as a restaurateur, he then worked at Secretts Farm in Surrey before joining Nature’s Choice, a multi-million-pound business that supplies many of the top British restaurants with produce from numerous farms around the UK and abroad. Mascarenhas has become their commercial director but one who does not let titles get in the way of what he most enjoys: being the conduit between the farmer, the grower and his many chefs.

‘Please don’t get me wrong. I never voted Conservative but I do think that they have done a pretty good job of preserving the British hospitality industry through the pandemic’, Mascarenhas began. ‘Firstly, with the furlough scheme that has allowed many restaurant staff to survive and secondly, because the reopening for many on 17 May coincides with the arrival of some of the best British produce, which happens to be incredibly late this year thanks to the cold, dry spring.’

The week before we met, Mascarenhas reported that the cold spring had pushed back the vegetable season by a good two weeks, and has this to say about the partial lockdown imposed on English restaurants until now: ‘This partial opening has been very difficult to manage as crops cannot be partially turned on or off. We have lost a substantial amount of over-winter brassicas as there has been very little demand. An interesting crop is the forced rhubarb. Normally demand exceeds supply and due to the way it is grown, it is not an easy crop to multiply up. This year, as the growers have been cutting less, the season has been extended by about three weeks and the last cut was on Friday. Not many people would have noticed but the forced rhubarb this year has been noticeably thicker due to it being cut later, hence getting fatter.

‘With limited outdoor seating, I have seen that menus have been cut down in size with limited offerings. A lot of my time at the moment is spent working with chefs on their opening menus. I know Boris didn’t plan it, however when the 17th comes around we will be just at the start of the British season. Asparagus, Jersey Royals, strawberries, radishes, salad heads, tomatoes, baby spring carrots, beets and leeks will be just starting. After long discussions with my growers we decided to go ahead with a full sowing programme and even an enhanced volume, taking Brexit into account.’

Mascarenhas reports a distinct shift in the balance of power post-lockdown. ‘I believe that my company is going to come out of the pandemic stronger than when we went into it. Yes, we have had a few bad debts and a few customers are still to pay outstanding invoices (we know of a few who are sitting on government loans but are not paying their suppliers until threatened with court action). Most noticeable is that credit terms have been slashed. No longer can the big boys (not naming any one here but you know who they are: D&D, Caprice Holdings and Gordon Ramsay Holdings) demand 90–120 days’ credit. Any new customer is on a one-week credit term or if your credit rating is good, one month credit, but payment is due on the seventh day of the following month not the thirtieth.’

Despite all the uncertainty of the past year, Mascarenhas was able to see some positives. ‘The past year away from their stoves has allowed many chefs the rare opportunity to stop and consider what they are going to put on their menus and it has given many the chance not just to cook at home, rather than be in their office within the kitchen. And of course they have had the chance to talk to one another and to me.’

All of which leads Mascarenhas to ponder whether now is the right time for chefs to consider more fundamental changes to their menus. Luxury items, mainly expensive cuts of meat and fish, are likely to be less widely available as chefs write shorter menus with a greater emphasis on vegetables. Just the day before, chef Daniel Humm had announced that his New York restaurant, Eleven Madison Park, would henceforth be free of meat and seafood as he contends that the world’s current food system is unsustainable. The menu price of $335 per person including service is to remain the same as lower food costs will be offset by higher labour costs and the restaurant will continue to support Rethink Food, a Brooklyn-based charity that aims to address what it describes as ‘food insecurity’.

But Mascarenhas believes that we do not have to look across the Atlantic for inspiration. ‘I believe that more chefs will follow the example of Bruno Loubet when he was cooking at Grain Store in King’s Cross where the menu’s emphasis was on vegetables but not exclusively. And then there is the Italian tradition of eating the entire vegetable, plant, tendrils and veins, what I call “root to flower” as opposed to Fergus Henderson’s “nose to tail”.’

As an example, Michel Roux Jr, the chef/proprietor of Le Gavroche, buys the whole of the broad beans when they first come into season apparently. When I quizzed him about this last week he said, ‘I think Vernon was reminiscing about a little ragout of broad beans with a butter emulsion finished with a little tarragon vinegar – heavenly! It can be served with fish or meat but equally as a standalone dish with some Jersey Royals – another seasonal deliciousness!’

The menus of the future will be lighter and feature more vegetables. But they will continue to be just as delicious and probably better for us and the planet.

Become a member to continue reading

Celebrating 25 years of building the world’s most trusted wine community

In honour of our anniversary, enjoy 25% off all annual and gift memberships for a limited time.

Use code HOLIDAY25 to join our community of wine experts and enthusiasts. Valid through 1 January.

Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 285,317 wine reviews & 15,802 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 285,317 wine reviews & 15,802 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 285,317 wine reviews & 15,802 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 285,317 wine reviews & 15,802 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Nick on restaurants

Alta keg dispense
Nick on restaurants A new restaurant in one of central London’s busiest fast-food nuclei is strongly Spanish-influenced. Brave the crowds on Regent Street...
Opus One winery
Nick on restaurants In this second and final look at restaurants’ evolution over the last quarter-century, Nick examines menus and wine lists. See...
Gramercy Tavern exterior
Nick on restaurants During the 25 years of JancisRobinson.com, what’s been happening in hospitality, so important for wine sales and consumption? All pictures...
Enclos exterior in Sonoma
Nick on restaurants A new, Michelin two-star restaurant and, across the square in Sonoma, a much more relaxed establishment. Nick loved both. Enclos...

More from JancisRobinson.com

RBJR01_Richard Brendon_Jancis Robinson Collection_glassware with cheese
Free for all What do you get the wine lover who already has everything? Membership of JancisRobinson.com of course! (And especially now, when...
Red wines at The Morris by Cat Fennell
Free for all A wide range of delicious reds for drinking and sharing over the holidays. A very much shorter version of this...
Windfall vineyard Oregon
Tasting articles The fine sparkling-wine producers of Oregon are getting organised. Above, Lytle-Barnett’s Windfall vineyard in the Eola-Amity Hills, Oregon (credit: Lester...
Karl and Alex Fritsch in winery; photo by Julius_Hirtzberger.jpg
Wines of the week A rare Austrian variety revived and worthy of a place at the table. From €13.15, £20.10, $24.19. It was pouring...
Mercouri peacock
Tasting articles More than 120 Greek wines tasted in the Peloponnese and in London. This peacock in the grounds of Mercouri estate...
Wine Snobbery book cover
Book reviews A scathing take on the wine industry that reminds us to keep asking questions – about wine, and about everything...
bidding during the 2025 Hospices de Beaune wine auction
Inside information A look back – and forward – at the world’s oldest wine charity auction, from a former bidder. On Sunday...
hen among ripe grapes in the Helichrysum vineyard
Tasting articles The wines Brunello producers are most proud of from the 2021 vintage, assessed. See also Walter’s overview of the vintage...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.