Volcanic Wine Awards | 25th anniversary events | The Jancis Robinson Story

WWC24 – 'I don't want to be a statue', by Emilie Aspeling

Wednesday 10 July 2024 • 1 min read
Paolo De Marchi casts an expert eye over the Isole e Olena vineyards.  photo is author's own

Wine educator Emilie Aspeling writes this WWC24 entry about the unforgettable experience of meeting Chianti icon Paolo de Marchi. See also our guide to this year's competition.

Emilie Aspeling writes Emilie Aspeling is an ex-sommelier who cut her teeth in Michelin-starred dining rooms and wine bars in the South of England before hopping the channel to settle in Paris where she now works in wine education at Kedge Wine School

'I don’t want to be a statue' – Paolo de Marchi's last visitor at Isole e Olena

As my hire car bumped its way down a seemingly endless, dusty Tuscan road I felt a little nervous about turning into Isole e Olena’s olive tree-lined driveway and finally meeting Chianti legend Paolo de Marchi. Yet his charming smile, welcoming bacio and over-excited golden retriever instantly put me at ease.

It turns out that my visit was Paolo de Marchi’s last before he relinquished control of Isole e Olena after selling his Chianti Classico winery to the EPI group last August. Invited to remain on as a consultant for 10 years to ensure a smooth transition, Paolo will instead be retiring to join his son in Piedmont, the family’s ancestral region. Not wishing to be a silent and ultimately powerless figurehead of the estate, Paolo has instead chosen to leave Isole e Olena completely - relinquishing his home, his control and his legacy. Undoubtedly a painful and bittersweet separation, yet De Marchi maintains that he does not wish to “be a statue”.

As Paolo led me through his vineyards, pointing out every rain pocket, centurion tree, and rock formation, he walked me back through Chianti’s history - a history that is intricately interwoven with that of both Paolo and his estate. We walked, he talked, and our steps took us back to the Middle Ages to the time of mezzadria or ‘sharecropping’, when the land his estate occupies was used for grazing animals and cultivating wheat, olives and vines for individual consumption. Yet what seems like ancient history is closer than one might think, as De Marchi explains the sharecropping economy was still firmly in place as late as the 1960s. With Paolo’s first vintage at Isole e Olena arriving in the cantina in 1976 it’s clear that in as little as a single generation the region of Chianti has gone from a medieval to a global economy.

It’s these daily walks which have been integral to Isole e Olena’s success. From 1967-1972, the EU ran a 5-year project to overhaul and modernise Chianti, yet their replantings were uninformed and misguided, resulting in 30% of white grape varieties being planted. Yet Paolo maintains that “history is not a shame, it’s where you came from” and so he spent his first 10 years learning as much as he could about his vineyards. From 1977-1987, instead of hiring costly, outside consultants Paolo walked his vines daily and did his own visual massal selection. He manually tagged vines that performed consistently across multiple vintages. He learnt every micro-climate, rain pocket, and snow pocket (“when it snows, I sit and look where the snow melts first and last”). Undeterred by the EU’s misplantings, he spent 10 years learning his vineyards by heart before he was ready to launch his own replanting scheme. 

De Marchi describes his own work as a “bridge” between history and modernity - throughout the 1990s he tirelessly rebuilt the historic terraces bulldozed during the EU planting programme, yet in 2005 he began bottling a proportion of his iconic wine Cepparello under screw cap following practices he observed during his travels to Australia and New Zealand. He insists that he “had to try” and explains that he’s constantly pushing himself to imagine the other side, which in this case is a wine industry where screw caps were standard and the cork an outlier. He is unfailingly open-minded, and his wines reflect this optimism. The 2016 Cepparello was simply delicious, a pureness of fruit with a supporting duo of balance and power.

Paolo shared his history, his wines and his table with a natural and easy hospitality. I have been lucky to visit many wineries in what has been to date a relatively short career in the wine industry, and yet my visit to Isole e Olena will neither be forgotten nor outshone given what a poignant moment in history it represented for both a tireless winemaker and a trailblazing estate. It was clear that he was devastated to leave the estate he had painstakingly built over the previous 47 years of his life. He wasn’t just leaving a job, but vines as familiar as old friends, terraces he’d built by hand, and the thousands of visitors who’d come to share in his passion for Chianti Classico. Finishing the bottle of 2016 Cepparello over our lunch of a delicious summer torte in his shaded courtyard, Paolo made no secret of how the near future left him heavy-hearted.

The end of the day brought the arrival of his grand-children from Piedmont, reminding me that even though the winery sale might have marked an official end to Paolo De Marchi’s time in his beloved Tuscany and the end of Isole e Olena as we currently know it, the next stage of his life was just getting started: that of retiree, father, grand-father and undoubtedly still a winemaker - only this time in Alto Piemonte.

The photograph, captioned: 'Paolo De Marchi casts an expert eye over the Isole e Olena vineyards', is the author's own.

Choose your plan
Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 289,183 wine reviews & 15,898 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 289,183 wine reviews & 15,898 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 289,183 wine reviews & 15,898 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 289,183 wine reviews & 15,898 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

Clisson, copyright Emeline Boileau
Free for all Jancis revels in the glorious 2025 Loire vintage, and her tasting of dry whites identifies some excellent 2024s, too. A...
Maison Mirabeau and Wine News in 5 logo
Free for all Also, Concha y Toro set to purchase Provence estate Mirabeau (shown above); an update on Facebook’s recent recommendation bans and...
White wine grapes from Shutterstock
Free for all Favourites among the quirkier vine varieties. A shorter version of this article, with fewer recommendations, is published by the Financial...
Kim Chalmers
Free for all Kim Chalmers of Chalmers Wine and Chalmers Nursery in Victoria is no stranger to JancisRobinson.com. She was an important influence...

More from JancisRobinson.com

Diners in Hawksmoor restaurant, London, in the daytime
Nick on restaurants Nick reports on a global dining trend. Above, diners at Hawksmoor in London. My frequent conversations with our restaurateur son...
Famille Lieubeau Muscadet vineyards in winter
Tasting articles From crisp, mineral Muscadet to racy Chardonnay, Chenin and Sauvignon Blanc, plus some Grolleau Gris and reds from Gamay and...
Greywacke's Clouston Vineyard, in Wairau Valley, New Zealand
Wines of the week Exemplary New Zealand Sauvignon Blanc from the Wairau Valley, pictured above. From $17.99, £23.94. It was not my intent to...
Sam Cole-Johnson blind tasting at her table
Mission Blind Tasting Learn to taste – and think – like a wine pro. Whether you’re studying for a wine exam or just...
Vignoble Roc’h-Mer aerial view
Inside information A continuation of Chris Howard’s two-part exploration of the newly revived wine regions of north-west France. Above, an aerial view...
The Chapelle at Saint Jacques d'Albas in France's Pays d'Oc
Tasting articles From light, delicate Prosecco to cult wine from Bordeaux and red Zinfandel, there’s something for everyone in these 25 wines...
Three Kings parade in Seville 6 Jan 2026
Don't quote me January is always a heavy month for professional wine tastings. This year Jancis fortified herself beforehand. 2026 got off to...
The Sportsman at sunset
Nick on restaurants Nick denies an accusation frequently levelled at restaurant critics. And revisits an old favourite. Those of us who write about...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.