A step up for Morrisons


Andrew Howard MW continues his series on the UK's multiple retailers' wine ranges. 

Morrisons is one of the more recent competitors in the nationwide struggle for dominance in the UK grocery market. Originally geographically limited to its heartland territories in the north of England, the company has expanded in the past 20 years and now has a presence across the UK. Expansion has been challenging and the company has had a number of peaks and troughs in the past few years. Within the wine portfolio, Morrisons is currently steering a somewhat different course from that of its major competitors and...