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  • Jancis Robinson
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  • Jancis Robinson
10 Dec 2010

If I were a British wine merchant, I would hate Berry Bros & Rudd. They seem effortlessly to retain their super-traditional ('because we're worth it') image while always seeming to be a step ahead of the rest of the trade in terms of innovation, notably but by no means exclusively in IT.

I can't keep up with all that they…