Bordeaux – a compilation


See our guide to all of this season's compilations.

Jancis writes: Richard took this picture of the latest attempt to advertise the wines of Bordeaux generically in a London tube station last week. Hardly attention-grabbing, is it? As France’s most important AOC wine region, Bordeaux has a lot of money to spend but a disastrously complex message to communicate. How on earth does an ad agency come up with a campaign appropriate for a region best known for ludicrously expensive reds that in fact makes far more basic wines like those described by Richard yesterday in The business end of...