DIY/BBC guide to wine investment
Thursday 29 March 2012
• 1 min read
Did anyone hear a short item on BBC Radio 4's flagship news programme this morning around 8.40 on investing in wine?
It was presented by their general financial investment reporter, who promised dreamy rates of return on wine as compared with other investments. There followed a clip from Serena Sutcliffe MW of Sotheby's advising people which sorts of wine to invest in (young, posh, ex Bordeaux) and an interview with someone who seemed to be a mate of the reporter's who had set up a wine fund which got two name checks.
Mr Wine Fund gave a specific example, as is the wont of such people, and chose the most obvious name: Ch Lafite 2008, an absolutely brilliant investment, he said, which they had sold after three years just as the price started to head south. But I'd put a lot of claret on the fact that hardly anyone heard that Lafite prices had softened and most listeners got the impression that the cleverest thing to buy now is Ch Lafite, preferably the 2008 vintage. Sigh.
(Anyone who wanted to buy some red bordeaux to actually drink – as strange a concept as this may be – may like to see my notes on top 2001 bordeaux published earlier today.)
At least I think even the most casual listener will have gathered that Blue Nun is not the sort of wine to invest in. Though you may be interested in the following, very typical, query sent to me last week via this website:
Would-be wine investor:
Ms. Robinson:
I have a rosé wine bottle. Rosé D'Anjou, Barton & Guestier 1995 Product of France. 750 ml.
I am interested in sending it. Would you be good enough to tell me how much it costs? In how many pesos or dollars can I send it?
I live in México, City.
I really would appreciate your help.
Thanks in advance.
Would you be good enough to tell me
Me:
I'm afraid it is not worth anything much. Should have been drunk by 1997. V sorry to be the bearer of bad news.
Would-be wine investor:
Jancis:
I really appreciate your kind response and your time.
So, I am going to throw it away. I hoped it to be of any value.
Good luck and thanks again.
Regards,
XXX
Choose your plan
Go for gold with your wine knowledge.
The world just came together in Italy – and there’s never been a better time to explore its wines and beyond.
For a limited time, get 20% off all annual memberships by entering promo code GOLD2026 at checkout. Offer ends 12 March. Valid for new members only.
Member
$135
/year
Ideal for wine enthusiasts
- Access 290,071 wine reviews & 15,927 articles
- Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
Ideal for collectors
- Access 290,071 wine reviews & 15,927 articles
- Access The Oxford Companion to Wine & The World Atlas of Wine
- Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
- Access 290,071 wine reviews & 15,927 articles
- Access The Oxford Companion to Wine & The World Atlas of Wine
- Early access to the latest wine reviews & articles, 48 hours in advance
- Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
- Access 290,071 wine reviews & 15,927 articles
- Access The Oxford Companion to Wine & The World Atlas of Wine
- Early access to the latest wine reviews & articles, 48 hours in advance
- Commercial use of up to 250 wine reviews & scores for marketing
More Free for all
Free for all
Ferran and Jancis attempt to sum up the excitement of Spanish wine today in six glasses. A much shorter version...
Free for all
Congratulations to the latest crop of MWs, announced today by the Institute of Masters of Wine. The Institute of Masters...
Free for all
17 February 2026 Older readers will know the name Joseph Berkmann well. As outlined in the profile below, republished today...
Free for all
A final report on this year’s Southwold-on-Thames tasting of about 200 wines from the unusually hot, dry 2022 vintage. A...
More from JancisRobinson.com
Wines of the week
Two wines to conjure up spring. Flower Girl Albariño 2025 from €20.95, $25.65, £23.95 and Big Flower Cabernet Franc 2024...
Tasting articles
Impressions from the most recent Ten Years On tastings held by Bordeaux Index and Farr Vintners. See this report on...
Tasting articles
The first of three articles about this lauded vintage. See this guide to our comprehensive coverage of Bordeaux 2016. This...
Mission Blind Tasting
The power of scent, and how to harness it to figure out what’s in your glass. In last week’s MBT...
Don't quote me
Chris Howard contemplates the precarious balance of water, weather and vines in France’s Languedoc. Late summer sun beats down on...
Tasting articles
Convinced of Riesling’s inherent greatness, these California winemakers strive onwards despite the Sisyphean task of selling the wines. Above, a...
Tasting articles
From a forest of wine glasses, a comprehensive exploration of Margaret River’s best bottles and their international competitors. Including a...
Nick on restaurants
How restaurateurs and wine people work together over a meal. The phrase ‘wine dinner’ must strike anyone reading a wine...