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  • Alex Hunt MW
Written by
  • Alex Hunt MW
3 Oct 2014

As a quote, it has all the makings of an exam question: 'The wine industry is "peculiar, fragmented, confusing and impenetrable". Discuss.' These four provocative adjectives were brandished by ad man Sir John Hegarty (pictured) in a speech at the UK Wine and Spirit Trade Association's annual conference last month. According to reports in the…