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Will basketball be the next Sideways?

Alder Yarrow

Monday 19 February 2018

USA

21 February Jancis adds Carmelo Anthony is apparently an investor in ViVino, the label scanning app last reviewed by Richard here.

19 February It all began with Instagram. Some of the more wine-savvy among the 35.4 million fans following NBA basketball star LeBron James noticed that LeBron seemed to like wine. In November of 2014, during the Thanksgiving Holiday, James snapped a photo of a 2008 Darioush Cabernet Sauvignon from Napa, writing ‘I’m thankful for this lovely bottle of wine I just had’.

Wine postings on James’ Instagram feed became more numerous in 2016, as he snapped photos...

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