The Jancis Robinson Story | Mission Blind Tasting | Wine writing competition

Digital drinking – NFTs and wine

pixellated image of red wine pouring

Where wine meets non-fungible tokens. Necessary futuristic thinking?

Would you swap my bottle of 1982 Ch Lafite with yours? Even though they are the same wine, their provenance might be very different – for all you know, my Singaporean cellar is a sweltering cupboard in my kitchen. (You’d be right about that, which is why my wine racks remain tragically empty.)

The point is that these two (imaginary) bottles of Lafite are non-fungible; their different histories mean they do not have identical, interchangeable value.

Non-fungibility is the core property of NFTs, or non-fungible tokens. Each token confers ownership of a...

Become a member or log in to continue reading
Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 296,219 wine reviews & 16,117 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
Inner Circle
$249
/year
 
Ideal for collectors

Everything in “Member”, plus:

  • Early access to the latest wine reviews, 48 hours in advance
  • Early access to the latest articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 296,219 wine reviews & 16,117 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade

Everything in “Professional”, plus:

  • Commercial use of up to 250 wine reviews & scores for marketing
  • Access to submit wines for review
  • Offer memberships to your employees and manage them from a single place
  • API access available for an additional fee
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Inside information

Azenhas do Mar, Portugal
Inside information The wines of this Portuguese region are emerging from the shadows of their history. Above, Azenhas do Mar in Colares...
Jean-Baptiste Lécaillon
Inside information Tim Hall discusses market trends, climate challenges and punk with Champagne Louis Roederer’s vice-president and chef de caves. See also...
2025 harvest at Ch Montrose
Inside information A happy surprise after a hot and fast growing season. Above, harvest at Château Montrose in St-Estèphe on 18 September...
A bottle and glass of sweet Madeira surrounded by tropical fruits
Inside information The final instalment of an eight-part series on how to pair wine with Asian flavours, adapted from Richard’s book. Click...

More from JancisRobinson.com

Opus 1979-2000 tasting 19 May 2026
Tasting articles A vertical tasting takes Jancis back to the groundbreaking beginning of this emblematic California red. Left to right in a...
Tony Bish in Tronçais forest
Don't quote me The terroirs of the forests that shade vines and provide wine barrels are interconnected with the vineyards and their wines...
Old Vine Registry new seal 100+ years two versions
Free for all Breaking news! The Old Vine Registry is breaking records, barriers and new ground. And now, The Old Vine Registry seal...
Ch de Pennautier, Cabardès
Don't quote me A month that developed into one of cancellations and medications. Some older readers may remember the late Robin Kernick as...
Rudd Mt. Veeder Estate
Tasting articles Rich takes on this popular white-wine variety. Above, Rudd’s Mt Veeder Estate (© Rudd). For the last three years I...
Symington 2024 vintage ports
Tasting articles An excellent year for vintage port. No wonder every port house is releasing one or more such ports, making this...
Brit Nat tasting 2026 by Em Drake
Tasting articles Britpop move over; here comes Brít-Nat with pop-the-crown-cap controversy and edgy attitude. Henry writes On the day that the soon-to-be-legendary...
Ronan Sayburn MS, Sarah Abbott MW and Hannah Tovey at Icons tastings 2026
Free for all Take 27 Chardonnay ‘icons’ from around the world and serve them up to 18 accredited tasters … A version of...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.