Direct – book review

Direct by Tony Laithwaite book jacket

Tony Laithwaite's autobiography tells the story behind the most successful mail-order wine company in the world. See this guide to our book reviews.

My story 
Tony Laithwaite 
Published by Profile Editions 
ISBN 9781788161251 

‘The revenue way back in 1969, by the way, has been estimated at £500 (estimated because I kept no accounts for the first two years. They’d have been too depressing). Anyway, according to the number-crunchers, we now sell that amount every 43 seconds, 24 hours a day!’

There is a chart on page 255 of Tony Laithwaite’s autobiography. It’s the historical sales of the Direct Wines...