25th anniversary events | The Jancis Robinson Story

Fizzy logic – Moët Impérial pricing in Asia

Wednesday 13 January 2021
Moet bottle with lunar new year info

Richard looks behind the prices of Asia's ubiquitous champagne. (Interesting that Moët seem to have abandoned flutes in favour of more conventional wine glasses too …)

In a world of uncertainty, here's something you can be sure of: a bottle of Moët is never too far away. And before any veteran wine professional or connoisseur remarks that that might be yet another cause for dismay, let me refer you to Jancis's 2019 article about the 'impressive makeover' that Moët's non-vintage Brut Impérial has recently undergone.

In brand-hungry Asia, it's especially important that the world's best-distributed champagne is unimpeachable. For many...

Become a member or log in to continue reading
JancisRobinson.com 25th anniversaty logo

Go for gold with your wine knowledge.

The world just came together in Italy – and there’s never been a better time to explore its wines and beyond.

For a limited time, get 20% off all annual memberships by entering promo code GOLD2026 at checkout. Offer ends 12 March. Valid for new members only.

Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 290,061 wine reviews & 15,927 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 290,061 wine reviews & 15,927 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 290,061 wine reviews & 15,927 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 290,061 wine reviews & 15,927 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Hemming in Asia

wine pouring onto map of Eastern World
Hemming in Asia Richard examines the truth about (non?) cork-asian habits. The Eastern World, with its dragons, elephant gods and ' Pompaddy-Conti Bordeaux...
Wine bottle in dragon holder
Hemming in Asia Richard surveys the latest news from the wine market in China. My last review of the wine scene in China...
Sachi Soy Wine bottle
Hemming in Asia A Singaporean start-up is upcycling soy whey into 'wine'. Soy is one of my favourite wine descriptors. It's the yummy...
Singapore Skyline
Hemming in Asia Richard's personal pick of the best wine destinations in his adopted home. Now that Singapore has just exited another lockdown...

More from JancisRobinson.com

Samantha harvesting protea’s on Ginny Povall’s farm
Wines of the week Two wines to conjure up spring. Flower Girl Albariño 2025 from €20.95, $25.65, £23.95 and Big Flower Cabernet Franc 2024...
left-bank 2016 firsts bottle line-up
Tasting articles Impressions from the most recent Ten Years On tastings held by Bordeaux Index and Farr Vintners. See this report on...
Le Pin Lafleur and Petrus 2016 bottles
Tasting articles The first of three articles about this lauded vintage. See this guide to our comprehensive coverage of Bordeaux 2016. This...
Sam smelling a glass of wine.jpg
Mission Blind Tasting The power of scent, and how to harness it to figure out what’s in your glass. In last week’s MBT...
Corbieres - vineyard island
Don't quote me Chris Howard contemplates the precarious balance of water, weather and vines in France’s Languedoc. Late summer sun beats down on...
bunch of California Riesling
Tasting articles Convinced of Riesling’s inherent greatness, these California winemakers strive onwards despite the Sisyphean task of selling the wines. Above, a...
Close up of two rows of wine glasses stretching into the distance
Tasting articles From a forest of wine glasses, a comprehensive exploration of Margaret River’s best bottles and their international competitors. Including a...
Jasper Morris MW at The Stokehouse
Nick on restaurants How restaurateurs and wine people work together over a meal. The phrase ‘wine dinner’ must strike anyone reading a wine...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.