The Jancis Robinson Story | Mission Blind Tasting | Wine writing competition

How they shrunk the safe drinking limits

• 2 min read
Image

Obviously all of us who love wine are right to be concerned about its most stimulating ingredient, alcohol, and its effects on our health.

At the beginning of 2016, those of us living in the UK were surprised to find that the official, safe-drinking guidelines for men had suddenly shrunk, from 21 to 14 'units of alcohol' (a unit being one modest glass of wine, an even smaller glass than the one illustrated here in fact) a week, at a stroke reducing the amount men were 'allowed' to drink to the same level as women. To me this seemed counter-productive. I had taken reasonable notice of the official advice up to that point but this arbitrary shrinkage of one of life's great pleasures has been enough to make me ignore official advice entirely.

Turns out this may have been wise. A shocking account of how those new guidelines were arrived at is written by Martin Green, editor of Drinks Retailing News (the trade publication that used to rejoice in the wonderful title of Off Licence News) for which our Richard writes a regular column incidentally. The article is, tellingly, headlined Trickery revealed...

I was stimulated to suggest Martin republish this worrying article online, after its original publication in print last November, by an encounter last week with Professor Monika Christmann, president of OIV, the Paris-based international organisation in charge of wines and vines. She whizzes around the world meeting other international organisations with connections to the world of wine. As wine consumption slows in many of the world's major markets, including the UK, she reports that there is a massive anti-alcohol sentiment in the World Health Organisation in particular and she is braced for further pressures and expects increasing restrictions to be imposed on the sale and promotion of wine and other alcoholic drinks.

I for one am delighted that in the UK in the last few years there has been a noticeable decline in binge drinking among the young. And I am well aware that we all differ in our ability to process alcohol and our vulnerability to the various dangers associated with excessive alcohol consumption. But for many healthy, well-behaved individuals, drinks such as wine contribute immeasurably and positively to their quality of life – and are even associated with some health benefits (see, for instance, parts of the Oxford Companion entry on health, effects of wine consumption on).

I am reminded of when, a month after the doom-laden report on alcohol consumption from the Chief Medical Officer of the UK that included the dramatic reduction in permitted units, I gave a talk at Jewish Book Week, a popular literary festival in London. The first question from the floor came from celebrated medical man  Sir Robert Winston: 'So, Jancis, when you look at the glass of wine, do you immediately think of cancer?' This, I should add, was meant sarcastically. He is as sceptical of the latest official anti-alcohol pronouncements as the rest of us.

I'd love to see a better sense of proportion – and just more sense in general – imposed where alcohol and official pronouncements meet.

Choose your plan
Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 297,331 wine reviews & 16,161 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
Inner Circle
$249
/year
 
Ideal for collectors

Everything in “Member”, plus:

  • Early access to the latest wine reviews, 48 hours in advance
  • Early access to the latest articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 297,331 wine reviews & 16,161 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade

Everything in “Professional”, plus:

  • Commercial use of up to 250 wine reviews & scores for marketing
  • Access to submit wines for review
  • Offer memberships to your employees and manage them from a single place
  • API access available for an additional fee
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

WWC Generic image black
Free for all In this moving entry to our 2026 wine writing competition, Charlie Geoghegan writes about selecting a great pairing for the...
Alaverdi Monastery, in Akhmeta, Kakheti
Free for all The wines of Georgia continue to be surprising. A slightly shorter version of this article is published by the Financial...
Markus and Eben Sadie at Berry Bros April 2026
Free for all Leading new-wave South African wine producer is looking to the future. A version of this article is published by the...
Sam Neill
Free for all Jancis remembers the most charming wine producer she has ever met. Above, Neill in his Two Paddocks vineyard. The worlds...

More from JancisRobinson.com

The Crest Vineyard, terroir of Moutou
Wines of the week Domaine Lafage’s Moutou from the Côtes Catalanes is not only delicious but also supports environmental research in this hot, dry...
Dugladze amber Rkatsiteli, walnuts and shoti, bread cooked on the inside of an oven
Tasting articles Jancis plunges into these distinctive wines, if not the distinctive country. Above, from producer Dugladze’s website, characteristically Georgian amber Rkatsiteli...
Penfolds Magill Estate chimney and vines
Tasting articles Big reds continue to rule in Penfolds Land, but changes are on the horizon. Penfolds’ Magill Estate is pictured above...
Boscareto vineyard in the snow
Tasting articles Concluding Walter’s report on this notably accessible vintage. Today, reviews of wines from the southern and eastern villages of Castiglione...
Barale estate and vineyards
Tasting articles A final report on a tricky vintage that produced some remarkably fresh and accessible wines. Today, reviews of wines from...
Valle de Guadalupe vineyards
Inside information Mexico’s wine industry offers lessons in dealing with climate challenges, says Mexico-based journalist and sommelier Carlos Borboa. Above, vineyards in...
Richard Hemming and Hiromi Ohno outside Sushi Oono
Vinomakase Richard’s new Vinomakase column explores how the experts match wine with Japanese cuisine. For the first edition, a traditional sushi...
Hops hang from the ceiling at Dylan's at The Kings Arms in St Albans
Bite-sized A 15th-century pub with bang-up-to-date feasting in the Cathedral Quarter of St Albans. The front bar is still reassuringly pubby...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.