25th anniversary Tokyo tasting | The Jancis Robinson Story | 🎁 20% off gift memberships

John Avery MW – end of an era

Thursday 8 September 2016 • 5 min read
Image

8 September 2016  On 20 October 2016 Christie’s will be auctioning a major selection of fine wines from the famously well–provisioned personal cellar of the late John Avery MW. The 900 lots include five bottles of Clos de Tart 1945, 11 bottles of Château Latour 1945, five bottles of Château Mouton-Rothschild 1945, many a vintage of Penfolds Grange, multiple cases of Pétrus 1990, Château Cheval Blanc 1982 and bottles of Château Lafleur 1971.

To remind you of the collector himself, we are republishing this tribute to him. The picture of me and his children was taken after a hard day's filming for our award-winning BBC2 TV series Vintners' Tales. With typical generosity over dinner that night he served a bottle of Chambolle Musigny, Les Amoureuses, the wine that in 1971 had lit the flame of my love of wine. 

23 March 2012  John Avery, a boyish 70, who suffered a heart attack in his sleep and died in hospital on Friday, was a one-off. He was also one of the most family-minded wine merchants of my acquaintance and his wife Sarah and four children (one of them, Mimi on the far right of the picture, works for the family wine company) will miss him acutely. John and Sarah were a devoted couple and always seemed to me like young newly weds who had met at the local tennis club. They were very much part of Bristol's solidly mercantile society, John having inherited the famous Averys of Bristol wine merchant business on his famous father's death in 1976. I reproduce below the article about Ronald Avery written for The Oxford Companion to Wine by his protégé and my FT predecessor Edmund Penning-Rowsell. 

Ronald may have gone to Cambridge but 'young Johnnie' went to Oxford, and there was little doubt about his future career – although he cherished a lifelong interest in the theatre and acted as an 'angel' for all manner of West End productions. His son Richard is an actor and John often boasted of making more money from his theatrical investments than his wine business.

John was not a natural businessman. Like many in the wine trade, what he loved was the wine itself, and he was lucky enough to have been brought up with constant access to some of the world's finest, including some legendary bottlings. The Averys were famous for blurring the line between the company's stocks and their own personal cellars.

But what distinguished John, who passed the Master of Wine exams in 1975, was Chairman of the Institute of MWs in 2000 and was also a Past Master of The Vintners' Company, was his insatiable curiosity about the wines of what was then called the New World, and his openness to their qualities. Although Geoffrey Roberts was the pioneer British specialist importer of fine wines from outside Europe, it was John Avery who first brought wines from the likes of Tyrrell's and McWilliams of Australia and Matawhero of New Zealand into the country. He was also a founder member, with the late Harry Waugh and Hugh Johnson, of the Zinfandel Club (through which I met my husband) which celebrated fine California wine in the 1970s and 1980s. Right up to the end he continued to travel throughout Australasia and South Africa and was particularly well known as an international wine judge.

Notoriously disorganised and congenitally late, he was also extremely generous. When we made one of our Vintners' Tales 10-minute films for the BBC about him, he gave a dinner party at which he went to great lengths to serve me the Chambolle-Musigny, Les Amoureuses 1959, presumed de Vogüé, that first turned me on to wine in 1970.

I last tasted sustainedly with him at the Southwold 2008s tasting in late January, to which he, as usual, brought the best bottles for our dinners. He was always a very unself-conscious taster, bold in his guesses. But our professional lives continued to criss cross. He most recently came to our house at the end of January in his capacity as an André Simon judge and trustee – and even though these shortlist deliberations take place two floors below my study, I was always well aware of when the booming but impish John had arrived.

Averys of Bristol was sold to Clark Swanson of California in 1987 who sold it to Pieroth about five years later. It is now part of the Laithwaite's empire. John remained as figurehead but his real value to the world of wine was his enthusiasm and his enormous knowledge of fine wines produced, throughout the world, in the second half of the 20th century.

We will all miss him greatly.

A funeral is to be held for close friends and family at 3pm at Wrington parish church and memorial service is to be held in Bristol.

From The Oxford Companion to Wine:

Avery, Ronald (1899-1976), came from an old Cornish family which partly moved to Bristol, then an important port in the west of England, towards the end of the 18th century. The family wine merchants Avery & Co dates its origin from 1793 (three crucial years before the birth year of arch rivals Harveys of Bristol).

Born in the celebrated bordeaux vintage of 1899, he remained faithful to claret as his favourite red wine throughout his life. His time at Cambridge was cut short by the death of an uncle, who with his father ran the firm. To gain experience in the trade at a time when nearly all wine was imported in cask and bottled in Britain, he worked in cellars in London, Bordeaux, and Oporto before taking over the running of Averys in 1923.

In those days, wine merchants mostly bought from British agents or their principals, and only visited the wine regions for social purposes. But Avery had a keen, enquiring, even suspicious mind, became an excellent taster, and paid frequent visits abroad, particularly to Bordeaux. There he selected the casks he preferred, and when they arrived in Bristol docks was not averse to topping them up with another wine altogether. By the late 1930s Averys produced an exceptionally extensive list with a large range of German wines and 100 clarets extending back 20 years, including unusually good stocks of 1923 burgundy and 1929 bordeaux whose quality he was astute enough to discern. At one time the list included seven vintages, back to the famous 1921, of Ch Cheval Blanc, a wine then little known in Britain but of which he was very fond. After the Second World War, he and Harry Waugh, a friend and rival then working for Harveys, were the first to import Ch Pétrus into a distinctly unimpressed Britain. At this time he also became specially interested in burgundy in order to secure authentic wines, much subject then to blending from sources in southern France and Algeria.

The British wine trade was then an occupation for gentlemen, and Ronald Avery was an eccentric example. Habitually unpunctual, he seldom arrived at his office before 1 pm, but then stayed late, writing heavily annotated letters of recommendation that turned many customers into friends. At this period most amateurs of fine wine in Britain had an account with Averys.

An excellent navigator, Ronald Avery frequently crossed the English Channel to France in his large motor yacht, which he had to sell to reduce the borrowings entailed by his enthusiastic investment in the Bordeaux vintages of the late 1940s and 1950s. He died in 1976, after which time the firm was run by his son John, although it lost its independence in 1987.

Choose your plan
JancisRobinson.com 25th anniversaty logo

This Mother’s Day, give the gift of great wine.

Mothering Sunday is 15 March – and a JancisRobinson.com gift membership is one of the most thoughtful presents you can give a wine lover.

For a limited time, get 20% off all annual gift memberships by entering promo code FORMUM26 at checkout. Offer ends 17 March.

Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 290,531 wine reviews & 15,947 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 290,531 wine reviews & 15,947 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 290,531 wine reviews & 15,947 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 290,531 wine reviews & 15,947 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

Lytton Springs vines
Free for all If you’re looking for character, individuality and real significance, go Zin, from vines planted in another era of American history...
Ch Ormes de Pez
Free for all An overview of the 2016s tasted at 10 years old. See tasting articles on right-bank reds and sweet whites and...
Ferran and JR at Barcelona Wine Week
Free for all Ferran and Jancis attempt to sum up the excitement of Spanish wine today in six glasses. A much shorter version...
Institute of Masters of Wine logo
Free for all Congratulations to the latest crop of MWs, announced today by the Institute of Masters of Wine. The Institute of Masters...

More from JancisRobinson.com

Richard Hemming surrounded by wine bottles ready for tasting
Tasting articles 124 wines reviewed, revealing assorted treasures buried in the far south-western corner of Australia. See also Visiting Great Southern. The...
MBT conclusions cover image
Mission Blind Tasting Time to put all the details together and take a stab at determining what’s in your glass. Now that you’ve...
El Pacto vineyard
Tasting articles Proof that Rioja remains a terrific source of mature wines at excellent prices. Above, one of the vineyards of El...
Vineyard landscape at West Cape Howe in the Great Southern region
Travel tips Discovering Western Australia’s wine wilderness. Come back tomorrow for reviews of wines from Great Southern. Wherever you stand in the...
Juan Valdelana
Tasting articles Plus a selection of top-quality wines made at sufficient scale that they can be found the world over. Above, Juan...
 Juan Carlos Sancha in the Cerro la Isa vineyard with mule
Tasting articles A focus on single-village, single-vineyard and single-variety Rioja. Above, Juan Carlos Sancha and his mule working the Cerro la Isa...
Doppo wine list
Nick on restaurants A gem for wine lovers in London’s Soho. Just part of its giant wine list (temporarily stolen) is shown above...
Freixenet winery in Spain
Wine news in 5 Also news on Germany’s Henkell group buying out legendary Cava company Freixenet (pictured above) and lawsuits on France’s copper fungicide...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.