Moss Wood's pricing, new label and new direction

Keith Mugford of the prime Margaret River producer Moss Wood replies at length to some of my recent observations about his wines and the Australian wine industry, hoping, he says, that ‘people don’t mind seeing me with my MBA hat on. I’m a winemaker first and foremost but I have to be a business manager too, I suppose.
 
Gday Jancis,
 
This started as a note of thanks for your kind remarks about the Moss Wood wines in the Davos tastings.  Clare and I are really very proud the wines showed well.  However, it has evolved somewhat...