Telling droplets from the press
Monday 30 August 2004
People say things to trade publications that they wouldn't dream of letting slip to the consumer press. I therefore thought I should pass on to you that in an interview with Drinks Business, a UK trade magazine, the newish managing director of Krug Mark Cornell (who arrived fresh from fattening up Hine for LVMH to dispose of) admits that he will be raising the price of this luxury champagne. His words: "there is room for improvement. There is a great deal of price elasticity around luxury products, and £75 for one of the greatest wines in the world - I don't...
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