16 Sep 2010
Wendouree finally goes screwcap
The natural cork movement is currently on a charm offensive with its ilovenaturalcork.co.uk campaign. Jilly Goolden was recently espousing cork’s benefits in Hyde Park, and Prince Charles is incorporating the campaign into his current garden-party season at Clarence House.
The message from cork producers is a strongly environmental one, emphasising their sustainable credentials and smearing alternative closures with rhetoric such as ‘artificial plastic stoppers or screw caps use at least five times more energy per tonne to produce, before millions of them potentially end up in our landfills and oceans’ (my italics).
For some people, it seems, all this is...