BC wine – getting it out there

Statues in the vineyard at Mission Hill, BC, Canada

Dave McIntyre, wine columnist for The Washington Post, went to British Columbia last year and files this report on how to export. His wife Leah took these photographs during their earlier visit there in 2018. These striking statues are in one of Mission Hill's vineyards.

New wine regions have trouble getting attention. Magazines, reference works and atlases have a finite number of pages, retail stores limited shelf space, restaurant lists and collectors’ cellars favour the classics. Even the Internet, with its unlimited bandwidth, can be a difficult place to get a message through all the cacophony.

Newer regions struggle...