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Exporting America – the pitfalls

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On my recent trip to Austria, I stopped in at one of the city’s more well-regarded chain wine stores, Wein & Co, and took a browse around. I always try to visit wine stores whenever I travel abroad, not only to do a little shopping, but also to get an impression of what the locals are faced with when they pop in to grab a bottle for dinner. I’m interested in the selection of wines on offer – the balance between local wines and imports, the depth of offerings, price ranges, and more. In particular I’m always curious to see...

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