So you want to be a Brand Ambassador – WSET Careers Series

WSET School London is pleased to present a series of careers-focused evening events. Our Careers Series events represent a great opportunity to better understand different roles in the wines and spirits industry, and the key skills you will need to succeed.

For our "So you want to be a brand ambassador" event our speakers are world leading brand developers and brand ambassadors:

Michael Vachon, Head of Brand Development and Co-Founder – Maverick DrinksMichael is co-founder of Maverick Drinks, the leading UK distributor of craft spirits. Maverick Drinks’ disruptive approach to representing spirits brands has challenged the way brands and bars work together and in 2014, 2016, and 2017, the IWSC awarded Maverick Drinks Spirits Distributor of the Year. Michael has been featured in international press (NY Times, Time Magazine, Imbibe UK, The Drinks Business, among others) and is recognised as one of the strongest advocates of the international craft spirits movement.Lucy Warren, Champagne Ambassador – Moët HennessyAs Champagne Ambassador for Moet Hennessy UK, Lucy spends her time between London and Champagne hosting trips, tastings, dinners and training sessions indulging in her love for education and the incredible Moet Hennessy Champagne brands. Her previous positions at Majestic Wine and as Wine Trainer at Enotria and Coe, where she taught WSET, refined her passion for education and the wine and spirits industries.

Michael Vachon; Lucy Warren

The evening will consist of:

Informative panel discussion including:- How to become a brand ambassador- What role brand ambassadors play in brand development – The difference between the role of brand manager and brand ambassador- Sales vs Education – striking the right balance for success- Engagement with On-Trade and Consumers- Challenges and opportunities the role representsQ&A sessionWines to complement the evening

"So you want to be a brand ambassador" is the latest of our careers-focused evening events. These events represent a great opportunity to better understand different roles in the wines and spirits industry, and the key skills you will need to succeed.