Have we hit peak somm?


A handsome young man in stylish glasses sits in an empty restaurant, his vividly coloured sleeve tattoo curling artfully out from underneath his designer T-shirt. At ease in front of the camera and with only the slightest hint of irony crinkling the corners of his eyes, he proceeds to taste through a series of bag-in-box wines, his facade of gravitas quickly cracking in the face of wines that, hilariously, he can’t seem to get out of his mouth fast enough. 

This video is entitled ‘One of America’s Best Sommeliers Grades Boxed Wine’ and with more than 290,000 views...