Il Collettivo – an invigorating dive into the obscure


As the annual giant Italian wine fair Vinitaly is in full swing in Verona, we publish Walter's thoughts on a rather more modest showing of Italian wine in London. 

I regularly worry about the airtime Italy’s most popular and best-selling wines get in the UK, because I fear it reinforces the general idea that Italy is all about the cheap and cheerful and especially the cheap. In my former days as a broker, I had countless meetings with importers who were interested in Italy, but only in those wines that were dirt cheap. What I thought was an endless appetite...