Majestic – much still to be done


Andy Howard MW continues his series on UK retailers, turning his attention to the the unconventional business mix of Majestic. 

The three-year plan to transform the fortunes of Majestic Wines is still very much work in progress. The company has ploughed a distinctively different furrow since its inception in 1991, an approach that has enabled Majestic to become the largest specialist wine retailer in the UK. However, in recent years the ultra-competitive UK retail market, combined with changes to consumer shopping patterns, has seen the company struggling. 

After Majestic acquired Naked Wines for £70m in April 2015, Naked’s founder Rowan...