Morrisons re-arrange


Retail specialist Andrew Howard MW continues his series of assessments of Britain’s biggest supermarkets, following on from his looks at M and S, the Co-op, Sainsbury’s and Asda

In their trading statement released in January, Morrisons surprised the City of London with the announcement that, for the first time in four years, turnover had risen over the key Christmas trading period. Shares in the company rose 12% after the release of ‘like for like’ sales figures showing an increase of just 0.2% (like for like sales are considered to be the best measure of true performance as...