The Jancis Robinson Story | Mission Blind Tasting | Wine writing competition | 🎁 20% off annual memberships

The madness of en primeur

• 3 min read
Image

I think they call it the coal face of wine tasting because your teeth end up looking like a coal face: black and petrified. 

Last month, I spent two weeks tasting nearly 1,000 wines from the 2016 vintage in the Rhône Valley. The majority of them are red, and many are still unfinished samples, ominously labelled brut de cuve – raw from tank. Tasting just a few of these unborn liquids quickly becomes an assault on the senses; tasting hundreds at a time is surely senseless. 

But this is the reality of en primeur tasting – so-called because the objective is to assess the newest available vintage of a region, providing guidance for anyone who wishes to buy them in advance of bottling. It’s a bit like the vinous version of astrology: it only works if everyone involved is delusional in one way or another. (Although I hasten to add that my forthcoming coverage of the Rhône in 2016, due for publication from 22 November, will be a comprehensive look at what is an overall very good vintage!)

For years, such practice has become the norm in Bordeaux (see The Bordeaux primeurs circus), where there is now a perverse race to be first to pronounce on the newest wines. It’s like reviewing the new Star Wars movie from its trailer alone.

Okay, that looks pretty good. Which brings us conveniently to the arguments in favour of en primeur tasting. To wit: firstly, that a suitably experienced taster should be perfectly capable of discerning quality in unfinished wines. Secondly, that tasting intensively is the best way to get a comparative picture of a vintage, and of assessing variations within and between certain appellations and producers. And thirdly, that it helps put dentists' kids through college.

Thus a person with sufficient expertise and knowledge should indeed be able to review the new Star Wars film from its trailer alone. Let’s see: predictable good versus evil storyline, impressive space battles, rousing John Williams soundtrack, finishes perhaps too quickly, the force is strong with this one.

Whereas for wine: predictable varietal flavours, impressive oak integration, rousing acidity, finishes perhaps too quickly, the tannins are strong with this one.

Which brings me neatly on to tasting notes. One of the strangest skills required for en primeur tastings is being able to come up with useful and accurate notes while avoiding undue repetition. No mean feat when you’re tasting 100 wines which are more or less identical in terms of flavour profile.

Some reviewers like to sniff out an increasingly elaborate set of flavours. But I find that the more specifically a wine is described (stewed mung beans with freshly squeezed persimmon et al) the less enlightening it is for the reader, so I prefer to keep flavours fairly generic. Red fruit, black fruit, spice – it gives a general impression without being over-prescriptive.

That won’t do by itself, of course. It’s hardly useful to say that wines made from Grenache have red fruit flavours dozens of times over. So with those simple descriptions must come some critical appraisal. This is the trickiest bit: passing judgement on a few sips of liquid that equates to an entire year’s work for some poor soul. Will the reductive drainage aromas dissipate once bottled? Will the hard tannins ever soften?

And on top of that set of ostensibly objective quality criteria must come a personal opinion, which summarises your feelings succinctly and fairly. Not only that, but all those factors must then be distilled into a two-digit score – about which you can read more in Excoriating scoring.

Finally, and perhaps most inaccurately of all, comes the assessment of la fenêtre de buvabilité, as Andrew Jefford once called it. This really is astrology, divining the future development of bottled liquid, often decades into the future. Again, experience helps inform such predictions – but then again, the more older bottles that you try, the more confusing the results become.

Every wine lover knows the pain of trying a great vintage that is decrepit before its time (as witness so many poxed white burgundies), as well as the unexpected pleasure of theoretically past-it wines that are still fighting fit. Furthermore, personal preference becomes even more relevant with older wine, so trying to gauge whether you might like the same wine equally in its youth and its dotage, and all the various stages in between, is speculative at best.

And all these judgements must be made within two or three minutes before the next wine is poured. 

Thankfully, in a good vintage such as 2016 in the Rhône, there are plentiful reminders of how simply delicious great wine can be, even in its most nascent form. With such wines, the purity, complexity and balance make appraisal easy, inspiring effusive words and enthusiastic numbers. It's like working at the coal face but striking gold.

Choose your plan
25th

For the dad who loves wine

Start your membership this Father’s Day with 20% off a full year. Expert reviews, honest writing, no guesswork. Or, gift a membership and save 20%.

Enter code DAD20 at checkout. Offer ends 26 June.

Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 295,700 wine reviews & 16,104 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
Inner Circle
$249
/year
 
Ideal for collectors

Everything in “Member”, plus:

  • Early access to the latest wine reviews, 48 hours in advance
  • Early access to the latest articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 295,700 wine reviews & 16,104 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade

Everything in “Professional”, plus:

  • Commercial use of up to 250 wine reviews & scores for marketing
  • Access to submit wines for review
  • Offer memberships to your employees and manage them from a single place
  • API access available for an additional fee
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Hemming's spittoon

Casks maturing in a sherry bodega
Hemming's spittoon Richard revives his Spittoon column with the curious story of the Jerezanos' other business. Which traditional white wine is aged...
Rollercoaster
Hemming's spittoon Wine doesn't always have to be great, argues Richard. Most wines I taste are of average quality. Mediocre. 15.5 out...
Image
Hemming's spittoon Is finding the right food and wine match ever possible? Probably ... When you consider the virtually infinite number of...
Image
Hemming's spittoon How technology is being used to share every detail of how a wine is produced – for free. If you...

More from JancisRobinson.com

Poggio di Sotto vineyard
Tasting articles If you appreciate wines that reflect vintage and terroir, the top 2020 Brunellos are well worth buying. Above, the Poggio...
Wine & War book cover
Book reviews A reminder of wine’s power to restore humanity, humour and hope in times of conflict. Wine & War The French...
Kullabergs Vingård © Terra Skåne/Jan Kivissar
Free for all According to Star Wine List, a guide with more authority than most. Above, food and wine mavens gather at Arilds...
Mont Ventoux seen from Les Deux Cols at dawn
Free for all It’s not all turbo-charged Grenache down south. A version of this article is published by the Financial Times. See also...
Flowers in the Meinklang vineyard
Wines of the week A magical sparkling wine from Austria, from €9, £15.50, $16.95. It is, some say, the time when magic is strongest...
Dalla Valle vineyard
Tasting articles A banner vintage. Above, Dalla Valle Vineyards in Oakville produced two of Sam’s highlights of this vintage (image courtesy of...
La Réméjeanne vineyard
Tasting articles A taster of the quality potential in wines grown in the southern Rhône’s ‘north-west corridor’. Above, one of Domaine La...
WWC26 announcement graphic
Free for all 23 June 2026 New prizes added to enhance the winners’ wine-drinking pleasure. 18 June 2026 Prizes announced! Académie du Vin...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.